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Sustainable leather bag with fabric scraps

We've got bags to Hug

Our Mission

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No more textile waste. Sounds good right? Too bad.. Each year we throw away 92 billion (92.000.000.000!) kilos of clothing.

@huginmybag, we’re on a mission to make a change in this wasteful culture of Fast Fashion. No high-tech solutions, just re-value what’s already there: a pile of clothes full of special memories. We pass on those stories, by giving used materials a second life.

We show the world that we just have to ‘hug’ what we already have.

@huginmybag, we’re on a mission to make a change in the wasteful culture of Fast Fashion. No high-tech solutions, just re-value what’s already there: a pile of clothes full of special memories. We pass on those stories, by giving used materials a second life.

We show the world that we just have to ‘hug’ what we already have.

Our Mission

Big Hug to the rolls of reused leather from old sofa's
Picture of Jolien

Jolien

Sustainable entrepreneur & Bag designer

Picture of Naomi

Naomi

Graphic designer & Content creator

Our Story

Our Story

Picture of our hug bags hanging in our studio
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It all began seven years ago, when Jolien started crafting unique storybags from repurposed materials.

“With my background in textiles, I couldn’t ignore the issues within the fashion industry. Particularly our mindset about fashion. We no longer value clothing, we easily trow it away when we don’t like it anymore. That’s the reason why I started my first brand called Old2Gold”

Driven by a passion for positive change, Jolien realized that the impact of her creations could only reach its full potential by making them available to a larger public and so the little sister of Old2Gold, Hug, was born. 

It all began seven years ago, when Jolien started crafting unique storybags from repurposed materials.

“With my background in textiles, I couldn’t ignore the issues within the fashion industry. That’s the reason why I started my first brand called Old2Gold.”

Driven by a passion for positive change, Jolien realized that the impact of her creations could only reach its full potential by making them available to a larger public and so the little sister of Old2Gold, Hug, was born. 

You've seen us @

D&A Exposition Colorful Dreams 2023

Dutch Sustainable Fashion Week 2023

Dutch Design Week 2022